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THE CHALLENGE
Woodford Reserve was a well-loved whiskey brand among loyalists, but had a lack of brand awareness and emotional connection with new consumers. And with a global rise in demand for whiskey, it was time to change that.
THE SOLUTION
We crafted a lifestyle unique to Woodford, celebrating the heritage of the brand and the taste of their consumer. The campaign established them as the iconic leader in super premium bourbons and whiskey.
TAGLINE
For the rare of taste.
BRAND MOOD FILM
Print Executions
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Digital World
Woodfordreserve.com would feature stories told by our founding members - through images, film and editorial.
Experiential
We created a one-of-a-kind experience exclusively for members of The Reserve.
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