HALLIE
HOLLOWAY
STRATEGIC BRAND & GROWTH LEADER
CLIO
EFFIE
Fractional CMO & Creative Director
Founder, Sixteen Agency
Hallie Holloway is a strategic brand and growth leader who partners with high-stakes brands, early-stage startups, and mission-driven organizations to build clarity, momentum, and market distinction. With 15+ years of experience leading global creative campaigns and early-stage growth strategy, she’s shaped iconic identities—from Calatrava’s Oculus to Oura Ring’s brand foundation—and led breakthrough campaigns like the Clio- and Effie-winning “I’m No Angel,” which earned 19 billion media impressions and redefined cultural standards around representation. As the founder of Sixteen Agency, Hallie leads brand strategy, creative direction, and growth architecture for teams scaling quickly or repositioning in saturated markets. Through her fractional CMO and creative leadership model, she integrates seamlessly into fast-moving environments—building what’s next without losing what works. Whether launching something new or clarifying something foundational, she brings both the vision and the precision to move brands forward.
Award Winning Work
Featured Campaigns & Strategy
15+ Years of Expertise Across Every Industry
Wellness, CPG, Personal Care & Beyond
LUXURY LIFESTYLE | FASHION | BEAUTY | REAL ESTATE | PERSONAL CARE | WELLNESS | PHILANTHROPIC | FOOD & BEVERAGE | SPIRITS | CPG
Brand strategy for wellness and lifestyle brand
Print and radio ads for self care brand Degree
Full 360 campaign for plus sized women's fashion brand
Brand strategy for luxury fashion brand
Several campaigns for beauty products featuring Kate Moss and Georgia May Jagger
Print and advertising campaign for wellness and lifestyle brand bkr
Print campaign for luxury beauty and self care brand La Mer
Radio and print campaigns for financial institution PNC Bank
Brand strategy and B2B materials for Westfield's new World Trade Center in New York, a luxury real estate, fashion and lifestyle brand
Brand refresh and print campaign plus radio spots for beauty and self care brand Sally Hansen
Advertising campaign pitch for spirits brand Woodford Reserve
Full 360 campaign with TV and print ads for Katy Perry's celebrity fragrance line
Full advertising campaign for beauty brand Bare Minerals
Print and social content campaign for luxury fashion brand Karl Lagerfeld
Brand strategy for luxury real estate brand based in New York City
Print and TV ad campaign for Beyonce's celebrity fragrance line Heat Kissed
Advertising campaign pitch for spirits brand Tequila Herradura
Branding and campaign for fashion brand Tadashi Shoji
Brand campaign for Merck Pharmaceuticas
Several print ads for the food and bev association got milk
Full brand campaign for plus size lingerie brand Cacique
Brand work for luxury fashion brand Diane Von Furstenberg
Pitch campaign for Clase Azul luxury spirits brand
Brand work and print ads for beauty and fashion brand Calvin Klein
Advertising campaign for fashion and denim brand Lucky Brand
Print ads for fashion and lifestyle brand Nautica
Brand strategy and campaign with print ads for fashion and eyewear brand Carrera
Full campaign with print, in-store and online video series for fashion and denim brand 7FAM
Online video campaign directed by James Franco for luxury fashion brand Gucci
Print and radio ads for Kodak
Brand work for DKNY
Brand strategy and campaign for women's athleisure and lifestyle brand Just Fab
Digital ads for fashion and shoe brand Sam Edelman
Social content and online video ad campaign for fashion brand Coach
Full brand strategy for fashion and leather brand Danier
Pitch ad campaign for fashion brand Banana Republic
Full ad campaign with print ads shot by fashion photographer Terry Richardson
Digital advertising and print campaign for luxury lifestyle and jewelry brand David Yurman
Full 360 campaign for women's personal care brand Playtex
Brand campaign for fashion brand Tommy Hilfiger
Brand work for personal care and wellness brand Panadol
Press Features
Newsworthy Creative
