01 CORE COMPETENCIES
Brand & Growth Strategy • AI Systems Architecture • Agentic Workflow Design • Information Architecture • Automation & Workflow Design • Strategic Positioning • Creative Direction • Digital Ecosystem Strategy • Messaging & Content Systems • Audience Growth & Engagement • CRM & Lifecycle Strategy • Cross-Functional Leadership • Integrated Campaign Development • Scalable Systems Design
02 AWARDS & RECOGNITION
Clio Awards Winner
Effie Awards Winner
AdAge Recognition
AdWeek Recognition
03 EXPERIENCE
02.2016 - PRESENT
SIXTEEN AGENCY
Founder & Chief Brand Strategist
(AI Systems & Growth Architecture)
Founder and strategic lead of a brand and growth consultancy focused on building high-impact brands and scalable systems for companies at critical inflection points. Architect brand positioning, messaging, and creative direction—ensuring clarity, differentiation, and consistency across evolving digital ecosystems. Design and implement high-functioning environments that integrate strategy, creative execution, and AI-enabled infrastructure, allowing messaging and operations to scale across both human teams and intelligent systems. Partner with founders, leadership teams, and investor-backed companies to define what matters, align brand and growth strategy, and build the systems that support long-term performance across engagement, retention, and revenue.
04.2017 - 02.2018
RYOT STUDIOS
Creative Director, MarCom Lead
Led Verizon’s internal brand studio across strategy, editorial, design, and production—delivering branded content, CRM programs, and digital storytelling for platforms including HuffPost, Yahoo, AOL, TechCrunch, and Tumblr. Developed full-funnel content strategies aligned with performance metrics, audience insights, and publisher KPIs. Secured $1.7M in new business and three major accounts in the first 90 days. Led branded content executions across multimedia editorial, experiential, and cross-platform campaigns with budgets up to $15M.
09.2013-02.2015
LAIRD & PARTNERS
Creative Director
Served as lead editorial and brand strategist for 40+ consumer and lifestyle brands, overseeing messaging, campaign development, and go-to-market creative. Sole writer of the award-winning “I’m No Angel” campaign for Lane Bryant (Effie & Clio winner with 19B media impressions) and the highly successful “OMGel!” launch for Sally Hansen, which sold 25M+ units in 6 months. Led campaign development and pitch strategy for clients including Rimmel, Coach, Katy Perry Fragrances, Danier, and Swarovski.
05.2013 - 09.2013
LIPMAN
Associate Creative Director
Oversaw brand strategy, editorial, and creative concepting for 20+ clients, leading the agency’s content and pitch development efforts. Directed winning brand launches and digital strategies for Carrera and Herradura, and collaborated directly with the CCO on high-profile acquisitions. Built Westfield’s World Trade Center brand book and full B2B toolkit including web rollout strategy, messaging framework, and launch plan.
10.2012 - 05.2013
LIPMAN
Senior Copywriter
Led creative and messaging strategy for campaign and pitch development across high-profile clients. Sole writer of 7 For All Mankind’s global digital-first campaign directed by James Franco. Collaborated closely with creative leadership and client stakeholders to shape brand voice, storytelling, and experiential creative for Westfield’s World Trade Center and Genetic Denim.
09.2011 - 10.2012
GREY GLOBAL
Copywriter
Wrote integrated campaigns for Playtex, Hawaiian Tropic, Carefree, DKMS, and Panadol within the agency’s “Healthy People” group. Developed the global 360° “Play On” campaign for Playtex, spanning digital, CRM, shopper, and retail. Partnered with strategy, insights, and legal to ensure brand consistency across consumer-facing channels and compliance-driven messaging.
09.2010 - -09.2011
DEUTSCH INC.
Associate Copywriter
Contributed copy across all media channels for 16+ national brands including PNC Bank, Degree, Carefree, and Got Milk?. Directed radio records and participated in high-level pitch development, brand storytelling, and early-stage UX writing. Served as agency mentor for The TORCH Program and collaborated with integrated teams across broadcast, print, and digital.
04 ADDITIONAL SKILLSETS
STRATEGIC LEADERSHIP
Creative Direction
Brand Strategy & Growth Hacking
Executive Leadership
Cross-Functional Collaboration
Data-Driven Decision Making
Strategic Positioning & Brand Equity
Consumer Insights & Research
Client Engagement & Retention
Business Growth Strategy
Mentorship & Talent Development
Stakeholder Management
High-Performance Culture
Purpose-Driven Marketing
Future-Proofing Brands
Agile Creative Processes
CROSS-INDUSTRY EXPERTISE
Fortune 500 Client Management
CPG (Consumer Packaged Goods)
Venture-backed Startups
Retail & E-Commerce Strategy
Tech Industry Branding
Healthcare & Wellness Marketing
Luxury Brand Marketing
B2B and B2C Campaigns
Global Brand Strategy
Social Impact Campaigns
CREATIVE
MASTERY
Concept Development
Disruption & Innovation
360° Campaigns
Omnichannel Storytelling
Integrated Marketing
Experiential Marketing
Content Strategy
Brand Transformation
Visual Identity
Creative Problem Solving
Art Direction
Copywriting Expertise
Creative Ideation
Design-Led Thinking
Immersive Storytelling
PERFORMANCE METRICS
ROI Optimization
Campaign Effectiveness
Market Share Growth
Lead Generation Strategies
Audience Engagement Metrics
Consumer Retention
Revenue Generation
Creative Award Recognition
Impressions & Virality
TECH
INNOVATION
Search Engine Optimization
AI-Driven Creativity
Digital Transformation
Emerging Platforms
(TikTok, Threads, etc.)
Omnichannel Marketing
User-Centered Design (UCD)
Digital Ecosystems
Analytics & Optimization
AR & VR Campaign Ideation
MarTech Integration
INTERPERSONAL APTITUDE
Unparalleled Organization
Emotional Intelligence (EQ)
Executive Presence
Compassionate Critique
Negotiation & Persuasion
Creative Conflict Resolution
Visionary Thinking
Resilience & Adaptability
Pivoting in Crisis
05 BRANDS BY INDUSTRY
WELLNESS
Restore Hyper Wellness
Oura Ring
BerriLyte
PVolve Fitness
Kynd Cannabis
AntiDos Cannabis
Koeo Chiropractic
Playboy Cannabis
Hudson Yards + Equinox
Austin Biofeedback
Konse
Kensho
Bkr water
BEAUTY
CK Color
Bare Minerals
BirchBox
Rimmel London
Sally Hansen
Crème De La Mer
New York Color
bkr
Paula's Choice
RoC
Imagine Beauty
Urban Decay
Estee Lauder
Daydreamer Beauty
Konse
PERSONAL CARE
Cetaphil
Differin
Sleep Number
Playtex Fem Care
Playtex Infant Care
Carefree
Dr. Scholl’s
Degree
Unilever
Hawaiian Tropic
Head & Shoulders
Venus
Johnson & Johnson
Suave
Dirt Soap
Aquaphor
PHARMA
Dayvigo
Merck
Flonase
Epiduo
Differin
Exelon
Novartis
Galderma
BioTrue
Panadol
Ocuvite
CPG
Energizer
Yankee Candle
Hasbro
Kodak
Hallmark
Downy
Gain
Tide
FOOD & BEV
Got Milk?
Country Crock
Pringles
Unreal Candy
Outback Steakhouse
Imagine That
Motts
Mexicue
FASHION
Gucci
DVF
Sam Edelman
Stuart Weitzman
7 For All Mankind
Fendi
Nautica
American Eagle Outfitters
Diane Von Furstenberg
DKNY
Karl Lagerfeld
Tommy Hilfiger
Anne Taylor Loft
Carrera
Thakoon
Genetic Denim
Viktor & Rolf
Calvin Klein
Derek Lam
Malo Cashmere
Lucky Brand Denim
Lane Bryant (plus)
Cacique (lingerie)
JustFab
Tadashi Shoji
Coach
Banana Republic
Pepe Jeans
Danier Leather
Jones New York
Lost Kats
CR7
Lucky Chic
Dress Notes
Jager
Nordstrom
Uncommon Sense
LUXURY LIFESTYLE
Georg Jensen
Playboy
Material Matters
FINANCE
Price Waterhouse Coopers
PNC Bank
Phonix Intel
JEWELRY
Harry Winston
Swarovski
Bulova
David Yurman
Nirav Modi
Jean Dousset
MAS Jewelry
FRAGRANCE
Katy Perry's Mad Potion
Katy Pery's Mad Love
Beyonce's Heat Kissed
Coty Fragrances
SPIRITS
Clase Azul Tequila
Brown Forman
Woodford Reserve
Herradura Tequila
Viva Tequila
Greps Wine
REAL ESTATE DEVELOPMENT
35 Hudson Yards, NYC
Westfield’s World Trade Center
The Aurora at Symphony Place, Atlanta
Industrie Capital Partners
Roulston House Gowanus
Douglas Elliman
Related Inc.
Atreus Interiors
Starhawk Ranches
B2B
Westfield World Trade Center
Enviroturf
Phoenix Intel
IPG
JWalk
Phoenix Intelligence
Traub
Blue Peak Law
TECH
Oura Ring
Neurodelics
Archetype Me
Ship Hero
Phoenix Intel
Phoenix Intelligence
Blue Peak Law
HOSPITALITY & TRAVEL
Talisker Resorts
W Hotels
Canyons Resorts
Double Tree Hotels
Hilton Hotels
PHILANTHROPY
The Michael J. Fox Foundation
Tickets for Charity
DKMS Delete Blood Cancer
The YMCA
Born Free
KidSave
Primes Philanthropy
Women Entrepreneurs Barcelona
LEISURE & ENTERTAINMENT
Oktoberfest in Bryant Park
National Geographic
Playboy