01 BACKGROUND
Hallie Holloway is a Creative Director, writer and brand strategist who has spearheaded 360* global campaigns for some of the most recognized names in luxury fashion, beauty, and wellness. She solely crafted the brand identity for Calatrava’s Oculus in Westfield’s new World Trade Center, built the brand foundation of Oura Ring, and has won various awards for her work, including a Clio and Effy for her “I’m No Angel” campaign, which redefined the fashion industry and earned 19 billion media impressions by speaking the right way to the right consumer.
02 EXPERTISE
Creative Vision & Conceptual Thinking
Data-Driven Decision-Making
Interdisciplinary Team Leadership
Strategic Positioning & Market Analysis
Multi-Industry Client Collaboration
Digital, Social & Tech Trends
03 AWARDS
2016 Bronze Clio
2016 Bronze Effie
04 EXPERIENCE
02.2016 - PRESENT
SIXTEEN AGENCY
Founder, Managing Partner
Boutique creative studio exclusively elevating small businesses across all industries with a consolidated format of traditional agency work, built at warp-speed by creative teams curated on a project-by-project basis.
04.2017 - 02.2018
RYOT STUDIOS
Creative Director
Led Verizon’s internal, award-winning studio of 10+ creatives across editorial, film, photography, production, copy, strategy to service Oath’s full publisher portfolio, including HuffPost, Tumblr, Yahoo, AOL, TechCrunch, Engadget & Makers. Won $1.7M of new business & 3 accounts in first 3 months. Led pitches for accounts worth up to $15M & branded content including multimedia editorial, branded entertainment & experiential.
09.2013-02.2015
LAIRD & PARTNERS
Associate Creative Director
Lead editorial writer managing agency’s 40+ brands. Sole writer on Lane Bryant’s Effie & Clio winning “I’m No Angel” campaign & Sally Hansen’s “OMGel!” which sold 25M+ products in just 6 months – the biggest product launch and most successful campaign in Coty history. Led winning pitches for Danier, Malo, Swarovski. Wrote, casted & directed records for Rimmel, Coach and Katy Perry.
05.2013 - 09.2013
LIPMAN
Associate Creative Director
Lead writer for agency’s 23+ brands overseeing editorial team I built. Worked closely with agency owner/CCO and Head of New Business in acquisition of new clients. Led winning pitches for Carrera and Herradura. Spearheaded extensive brand book, launch plan and all B2B materials for Westfield’s World Trade Center.
10.2012 - 05.2013
LIPMAN
Senior Copywriter
Led creative and strategy teams on winning pitches for Westfield’s World Trade Center & Genetic Denim. Sole writer on 7 For All Mankind’s digital-first global campaign directed by James Franco.
09.2011 - 10.2012
GREY GLOBAL
Copywriter
Managed 8+ brands as main writer within the agency’s “Healthy People” group – including Playtex fem care, Playtex Infant Care, Hawaiian Tropic, DKMS, Panadol and Ocuvite. Wrote & developed Playtex’s global 360* “Play On” campaign.
10.2012 - 05.2013
DEUTSCH INC.
Associate Copywriter
Executed copy needs across all media channels for 16+ brands. Casted & directed radio records for PNC Bank, the agency’s largest client. Co-led client presentations for, Degree, Carefree, Got Milk? & Country Crock. Agency mentor for The TORCH Program.