01 BACKGROUND
With 15+ years of experience shaping global brands, Hallie has driven growth through strategic branding, creative innovation, and market differentiation. Her work includes crafting the iconic brand identity for Calatrava’s Oculus and developing Oura Ring’s foundational strategy. Hallie’s award-winning (Clio, Effie) “I’m No Angel” campaign earned 19 billion media impressions and redefined industry standards. A trusted partner to ambitious brands, she specializes in scaling businesses and elevating their presence in competitive markets.
02 EXPERTISE
Creative Vision & Conceptual Thinking
Data-Driven Decision-Making
Interdisciplinary Team Leadership
Strategic Positioning & Market Analysis
Multi-Industry Client Collaboration
Digital, Social & Tech Trends
03 AWARDS & RECOGNITION
Clio Awards Winner
Effie Awards Winner
AdAge Recognition
AdWeek Recognition
04 EXPERIENCE
02.2016 - PRESENT
SIXTEEN AGENCY
Founder, Managing Partner
Sixteen Agency is a strategic branding and growth consultancy located in Austin, TX. With nearly two decades of experience working with some of the world’s top brands, we partner with startup founders, business owners and VC firms to turn vision into reality through strategic branding, data-driven marketing, and innovative digital solutions.
04.2017 - 02.2018
RYOT STUDIOS
Creative Director
Led Verizon’s internal, award-winning studio of 10+ creatives across editorial, film, photography, production, copy, strategy to service Oath’s full publisher portfolio, including HuffPost, Tumblr, Yahoo, AOL, TechCrunch, Engadget & Makers. Won $1.7M of new business & 3 accounts in first 3 months. Led pitches for accounts worth up to $15M & branded content including multimedia editorial, branded entertainment & experiential.
09.2013-02.2015
LAIRD & PARTNERS
Creative Director
Lead editorial writer managing agency’s 40+ brands. Sole writer on Lane Bryant’s Effie & Clio winning “I’m No Angel” campaign & Sally Hansen’s “OMGel!” which sold 25M+ products in just 6 months – the biggest product launch and most successful campaign in Coty history. Led winning pitches for Danier, Malo, Swarovski. Wrote, casted & directed records for Rimmel, Coach and Katy Perry.
05.2013 - 09.2013
LIPMAN
Associate Creative Director
Lead writer for agency’s 23+ brands overseeing editorial team I built. Worked closely with agency owner/CCO and Head of New Business in acquisition of new clients. Led winning pitches for Carrera and Herradura. Spearheaded extensive brand book, launch plan and all B2B materials for Westfield’s World Trade Center.
10.2012 - 05.2013
LIPMAN
Senior Copywriter
Led creative and strategy teams on winning pitches for Westfield’s World Trade Center & Genetic Denim. Sole writer on 7 For All Mankind’s digital-first global campaign directed by James Franco.
09.2011 - 10.2012
GREY GLOBAL
Copywriter
Managed 8+ brands as main writer within the agency’s “Healthy People” group – including Playtex fem care, Playtex Infant Care, Hawaiian Tropic, DKMS, Panadol and Ocuvite. Wrote & developed Playtex’s global 360* “Play On” campaign.
10.2012 - 05.2013
DEUTSCH INC.
Associate Copywriter
Executed copy needs across all media channels for 16+ brands. Casted & directed radio records for PNC Bank, the agency’s largest client. Co-led client presentations for, Degree, Carefree, Got Milk? & Country Crock. Agency mentor for The TORCH Program.
05 SKILLSETS
STRATEGIC LEADERSHIP
Creative Direction
Brand Strategy & Growth Hacking
Executive Leadership
Cross-Functional Collaboration
Data-Driven Decision Making
Strategic Positioning & Brand Equity
Consumer Insights & Research
Client Engagement & Retention
Business Growth Strategy
Mentorship & Talent Development
Stakeholder Management
High-Performance Culture
Purpose-Driven Marketing
Future-Proofing Brands
Agile Creative Processes
CROSS-INDUSTRY EXPERTISE
Fortune 500 Client Management
CPG (Consumer Packaged Goods)
Venture-backed Startups
Retail & E-Commerce Strategy
Tech Industry Branding
Healthcare & Wellness Marketing
Luxury Brand Marketing
B2B and B2C Campaigns
Global Brand Strategy
Social Impact Campaigns
CREATIVE
MASTERY
Concept Development
Disruption & Innovation
360° Campaigns
Omnichannel Storytelling
Integrated Marketing
Experiential Marketing
Content Strategy
Brand Transformation
Visual Identity
Creative Problem Solving
Art Direction
Copywriting Expertise
Creative Ideation
Design-Led Thinking
Immersive Storytelling
PERFORMANCE METRICS
ROI Optimization
Campaign Effectiveness
Market Share Growth
Lead Generation Strategies
Audience Engagement Metrics
Consumer Retention
Revenue Generation
Creative Award Recognition
Impressions & Virality
TECH
INNOVATION
Search Engine Optimization
AI-Driven Creativity
Digital Transformation
Emerging Platforms
(TikTok, Threads, etc.)
Omnichannel Marketing
User-Centered Design (UCD)
Digital Ecosystems
Analytics & Optimization
AR & VR Campaign Ideation
MarTech Integration
INTERPERSONAL APTITUDE
Unparalleled Organization
Emotional Intelligence (EQ)
Executive Presence
Compassionate Critique
Negotiation & Persuasion
Creative Conflict Resolution
Visionary Thinking
Resilience & Adaptability
Pivoting in Crisis