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THE CHALLENGE
Carrera has been known for its heritage in racing since 1956, but the brand had lost touch with this effortlessly cool heritage - until we came in.
THE SOLUTION
We re-defined the iconic brand with a new brand film, manifesto, strategy and print ads that bridged its past, present and future.
BRAND MOOD FILM
Print Executions
Subtle elements of racing like blur, wind, and reflective visuals were captured in print.
Brand Book
View select slides below or click here for everything from brand positioning to social activations
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