
HALLIE
HOLLOWAY
Creative Leader & Brand Strategist

CLIO

EFFIE
Award Winning Work
Featured Campaigns & Strategy












15+ Years of Expertise Across Every Industry
Fashion, Wellness, Beauty & Beyond
LUXURY LIFESTYLE | FASHION | BEAUTY | REAL ESTATE | PERSONAL CARE | WELLNESS | PHILANTHROPIC | FOOD & BEVERAGE | SPIRITS | CPG

Brand strategy for wellness and lifestyle brand

Print and radio ads for self care brand Degree

Full 360 campaign for plus sized women's fashion brand

Brand strategy for luxury fashion brand

Several campaigns for beauty products featuring Kate Moss and Georgia May Jagger

Print and advertising campaign for wellness and lifestyle brand bkr

Print campaign for luxury beauty and self care brand La Mer

Radio and print campaigns for financial institution PNC Bank

Brand strategy and B2B materials for Westfield's new World Trade Center in New York, a luxury real estate, fashion and lifestyle brand

Brand refresh and print campaign plus radio spots for beauty and self care brand Sally Hansen

Advertising campaign pitch for spirits brand Woodford Reserve

Full 360 campaign with TV and print ads for Katy Perry's celebrity fragrance line

Full advertising campaign for beauty brand Bare Minerals

Print and social content campaign for luxury fashion brand Karl Lagerfeld

Brand strategy for luxury real estate brand based in New York City

Print and TV ad campaign for Beyonce's celebrity fragrance line Heat Kissed

Advertising campaign pitch for spirits brand Tequila Herradura

Branding and campaign for fashion brand Tadashi Shoji

Brand campaign for Merck Pharmaceuticas

Several print ads for the food and bev association got milk

Full brand campaign for plus size lingerie brand Cacique

Brand work for luxury fashion brand Diane Von Furstenberg

Pitch campaign for Clase Azul luxury spirits brand

Brand work and print ads for beauty and fashion brand Calvin Klein

Advertising campaign for fashion and denim brand Lucky Brand

Print ads for fashion and lifestyle brand Nautica

Brand strategy and campaign with print ads for fashion and eyewear brand Carrera

Full campaign with print, in-store and online video series for fashion and denim brand 7FAM

Online video campaign directed by James Franco for luxury fashion brand Gucci

Print and radio ads for Kodak

Brand work for DKNY

Brand strategy and campaign for women's athleisure and lifestyle brand Just Fab

Digital ads for fashion and shoe brand Sam Edelman

Social content and online video ad campaign for fashion brand Coach

Full brand strategy for fashion and leather brand Danier

Pitch ad campaign for fashion brand Banana Republic

Full ad campaign with print ads shot by fashion photographer Terry Richardson

Digital advertising and print campaign for luxury lifestyle and jewelry brand David Yurman

Full 360 campaign for women's personal care brand Playtex

Brand campaign for fashion brand Tommy Hilfiger

Brand work for personal care and wellness brand Panadol
Press Features
Newsworthy Creative









